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課程名稱 |
策略管理
Strategic Management |
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開課學期 |
111-2 |
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授課對象 |
管理學院 管理學院企業管理碩士專班(GMBA) |
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授課教師 |
韓廷允 |
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課號 |
GMBA7100 |
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課程識別碼 |
749EM1220 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期一A,B,C(18:25~21:05) |
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上課地點 |
重光講堂 |
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備註 |
本課程以英語授課。GMBA晚間課程上課時間為19:00-21:45.
限GMBA班學位生
總人數上限：40人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
Why are some firms more successful than other firms? To answer this question, this course covers fundamentals of both business- and corporate-level strategies and enables students to effectively analyze and formulate strategy. Building upon a wide range of strategic frameworks and methodologies including external/internal analysis and assessing potential changes in the scope of the firm(horizontal/vertical integration), we will practice analyzing real business cases and formulating our recommendation that are actionable and specific to each case. Basic mastery of these practices are relevant to all MBA-level students seeking a career in management. |
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課程目標 |
The objectives for the course are follows:
- Developing a general management perspective
- Being familiar with key concepts and frameworks in strategy areas: strategy identification and evaluation, firm strategic analysis, industry analysis, competitor analysis, market evolution, corporate strategy and macro-environment analysis
- Integrating different perspectives and knowledge in current and prior strategy research and applying them to real business settings
- Enabling students to incorporate both internal (inside a firm) and external factors (inter-firm, industry, macro-environment) to formulate the most actionable and successful strategy
- Developing analytical thinking and skill in reporting conclusions effectively (oral presentation, written form) |
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課程要求 |
Grading Policy
The most effective way to learn about strategy is through the application of key concepts, frameworks and tools in a real business setting. Moreover, in most cases, strategy formation and implementation is addressed by management teams in collaboration with other managers. Thus, this course is designed so that participation and team works play an integral role in the learning process.
- Active involvement: Your thorough preparation of the day’s session (case reading) is critical for our discussion. In class, we will discuss the assigned case with a focus on strategy concepts and frameworks. Your contribution to discussion is a key to the success of this class. Thus, absences and/or lack of preparation and participation will adversely affect your grade in the course.
- Team projects: Your team will analyse the current strategy of a business unit of a firm/corporate. Each time, you need to present your output (25 min presentation + 5 min Q&A).
Grades:
- Class attendance + participation (individual)
- Team projects (by group) + Peer-evaluation: Interim + Final
- Quiz(individual) |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
Cases & Articles
· J. Brown et al. “Global Aircraft Manufacturing, 2002-2011.” (2016)
· Yoffie, David B. “Mobileye: The Future of Driverless Cars” (2015)
· Yoffie, David B. and Michael Slind. “Apple.” (2008)
· Piskorski, Mikolaj Jan, Hanna Halaburda, and Troy Smith. “EHarmony.” (2008)
· Rukstad, Michael G., David J. Collis, and Tyrrell Levine. “The Walt Disney Company: The Entertainment King.” Harvard Business School, 2001.
· Jack Suyderhoud; Tram T.H. Nguyen, “Opec Plastic: Growing with Vietnam” (Product #: HK1095-PDF-ENG)
· Alcacer, Juan, David Collis, and Mary Furey. “The Walt Disney Company and Pixar Inc.: To Acquire or Not to Acquire?” (2010)
· Inkpen, “Sony Corporation-Is the Sum Greater Than the Parts?” (2014)
· Bartlett, Christopher A. and Sarah McAra. “Global Wine War 2015: New World Versus Old.” Harvard Business School Case 916-415, June 2016. (Revised March 2017)
· Porter, Michael E. “The Five Competitive Forces That Shape Strategy.” (2008)
· Porter, Michael E., M. Goold, and K. Luchs. “From Competitive Advantage to Corporate Strategy.” Managing The Multibusiness Company: Strategic Issues for Diversified Groups, New York (1996): 285-314
· Michaels, Daniel (2003), “Airbus and Boeing Duke It Out To Win Lucrative Iberia Deal” , The Wall Street Journal , https://www.wsj.com/articles/SB1047243854826319840 |
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評量方式
(僅供參考) |
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